Hey Reader 👋🏻

We’ve all been there - a little break turns into a long one, and before you know it, you’re ghosting your audience and cringing at the thought of popping back up. Whether it’s been weeks or months, the good news is: it’s totally doable to make a strong comeback.

This week, we’re focusing on reviving your visibility and reconnecting with your audience after some time away. Let’s shake off the dust and get back to it!

🧰 Tool of the Week: EmailOctopus

Why? EmailOctopus is a simple, budget-friendly email marketing tool that helps you reconnect with your list. Its automation features are perfect for setting up a We’re Back! sequence that feels personal and intentional.

How to use it:

• Create a Reconnection Sequence to reintroduce your brand and share updates.
• Segment your list to send personalized messages based on past engagement.
• Track open rates and click-throughs to gauge interest and fine-tune your next steps

🏃🏻 Action Item: Send a Reintroduction Email

Today, block off 30 minutes to craft a reintroduction email. Be honest and transparent about the hiatus, share any exciting updates, and hint at what’s coming next.

Bonus points if you add a question to spark engagement, like, “What have you been up to since I’ve been away?”

🤖 AI Prompt: Craft a Reconnection Email Sequence

If you’re not sure what to say, here’s an AI prompt to help you craft that perfect sequence:

Prompt:
​ "I’ve been away from my audience for [insert time period], and I want to re-engage them with a 3-part email sequence. Write three engaging emails: the first to acknowledge the break, the second to share what’s new and coming up, and the third to invite them back with a special offer or freebie."

This will give you a polished, engaging sequence ready to send.

And if you don’t feel like writing it from scratch, here’s a free 3-Part Re-engagement Email Sequence you can customise for your audience!

📝 Marketing Tip: Be Transparent and Human

People appreciate authenticity. If you’ve been away for a bit, don’t try to sweep it under the rug - acknowledge it, share a little about what’s been going on, and use it as a bridge to reconnect. Your audience will appreciate the honesty.

🤖 Marketing Trend: Personal Reconnection Campaigns

With so many digital distractions, even active businesses fall off the radar sometimes. Many entrepreneurs now use personal reconnect campaigns - a series of personalized, value-driven emails that gently reintroduce their brand after a break. It’s a soft way to say, “Hey, I’m back and I’ve got something awesome for you.”

You don’t have to overthink your comeback - just show up, be real, and bring value. Your audience is more forgiving (and excited) than you might think. Let’s get visible again!

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Talk Soon -
​Emjae☕ & MAIA 🤖​
​The Content Café Ja

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