Hey Reader 👋🏻

Can you believe it? We’ve officially hit the halfway mark of the year. You’re probably wondering how June pulled a fast one on us like that - I know I am!

Whether you’re celebrating some major wins or still figuring things out, now’s the perfect time to check in with yourself, your business, and your content goals.

And you don’t have to do it alone - this edition’s brewed to help you pause, take stock, and move forward with clarity.

🧰 Tool of the Week: Tability​

Tability is a simple goal-tracking and OKR (Objectives and Key Results) platform that helps you stay focused on what matters. You can easily break down big-picture goals into small, trackable steps - perfect for solo biz owners who want a light-but-mighty progress tool.
✨ Use it to stay on track with your Q3 priorities.

🏃🏻 Action Item: Do a Mid-Year “Content Audit Lite”

No need to go full spreadsheet-mode. Just set a timer for 20 minutes and ask yourself:

• What content got the most engagement this year?
• What felt good to create and what felt like a drag?
• What’s still sitting in draft form that could be reused or repurposed?

Pick one piece of content to refresh or reshare this week. Small wins still count!

💡 P.S. If you want help with this, check out my Spring Clean Your Strategy guide; it’s still super relevant, even though spring is over

🤖 AI Prompt: Create your Q3 Content Plan

This one’s excellent for regaining momentum without having to start from scratch.

Prompt: “Act as a content marketing strategist. Help me create a 3-month content plan (July to September) based on the following goals: [insert goals]. Prioritise repurposing past content and include 3 new content themes based on current industry trends.”

📝 Marketing Tip: Not All Progress Looks Like Growth

Sometimes, consistency and clarity are the bigger wins. If your audience has stayed engaged or your messaging has become stronger, that is growth, even if your numbers haven’t skyrocketed yet. Keep showing up with intention.

🤖 Marketing Trend: LinkedIn’s Quiet Rise Continues

LinkedIn has been steadily rolling out updates for creators, including more detailed analytics, improved post-scheduling, and enhanced newsletter options. If you've been ignoring the platform, this might be your sign to give it another go, especially for B2B visibility or thought leadership content.

That’s all for this week! Here's your gentle reminder: progress isn't always loud. Sometimes it's found in the quiet moments where we choose to keep going.

​
Talk Soon -
​Emjae☕ & MAIA 🤖​
​The Content Café Ja

​ ​​​​

​