♻️ From Scraps to Scroll-Stopping Posts: Turning old content into fresh growth


Hey Reader 👋🏻

So, apparently, today is Learn About Composting Day. And while I’m not here to walk you through the chemistry of decomposing coffee grounds and carrot tops... I am here to share a metaphor.

Because composting is all about turning scraps into something nourishing, something that fuels future growth.

And that’s what content repurposing is!

You don’t need to start from scratch every time you want to post something new.

In fact, some of your most engaging content is probably already sitting in your archives:

  • That blog post that got buried
  • That social caption you never published
  • That email that made one person reply, “This really hit home.

With a little intention (and maybe a sprinkle of strategy), those “scraps” become your richest content soil.


Try this quick-win content composting trick:

  1. Grab one blog post, email, or caption that still feels relevant.
  2. Pull out 2–3 key points or quotes.
  3. Turn each one into a standalone post: a graphic, a reel, a thread, or a carousel.

Boom. That’s at least a week of scroll-stopping content without writing a thing from scratch.


Want a comprehensive system to help you anytime you feel stuck?

🎓 My Blog-to-Social Mini-Course walks you through how to turn one blog post into a week’s worth of social content - with templates, post ideas, and repurposing prompts to make it easy-peasy.

But even if you don’t snag it, remember this: The good stuff is already in your hands (and likely your Google Drive).

You don’t need a brand-new idea. You just need a better way to use the ones you already have. ☕

Have fun with business composting!

Emjae ☕

Content Barista | Strategy Sorceress | Coffee Fiend​

The Content Café Ja

P.S.: Reply and let me know which piece of content you'll be repurposing. I'd love to see what you have planned!

The Content Café Ja | Content Marketing for Busy Entrepreneurs

Hey there! I'm Emjae - a coffee-loving digital marketing geek. If you're a service-based entrepreneur, I'll be your guide to crack the code on content creation and digital marketing.🕵️‍♂️Ever wonder who your ideal audience is? Let's uncover that mystery together and find your tribe! 🗣️ Haven't yet found the voice that resonates with your people? Together, we can tap into the perfect brand voice to make content they'll love. 💡 Ready to turn your content into a powerhouse that delivers results? We'll embark on a creative adventure of strategy, and a touch of magic to get it there.🤝 Let's connect. Subscribe to my email list for marketing tips and insights, or drop me a line at wordsmith@writeheadspace.com. I'm all ears (and words!), so let me know how I can help!

Read more from The Content Café Ja | Content Marketing for Busy Entrepreneurs

Hey Reader 👋🏻 Last week, I told you about an incredible email summit I’m part of. I’ve been counting down the days until it goes live so I could share it with you and well… Tune In! Email marketing can sometimes feel like climbing a mountain in heels, I get it. It’s a lot.❌ Growing your list feels slower than waiting for water to boil❌ Keeping people engaged is like juggling flaming swords❌ And hitting "send" on a sales email? Cue the cold sweats But here’s the thing: email doesn’t have to be...

Hey Reader 👋🏻 We’ve all been there - a little break turns into a long one, and before you know it, you’re ghosting your audience and cringing at the thought of popping back up. Whether it’s been weeks or months, the good news is: it’s totally doable to make a strong comeback. This week, we’re focusing on reviving your visibility and reconnecting with your audience after some time away. Let’s shake off the dust and get back to it! 🧰 Tool of the Week: EmailOctopus Why? EmailOctopus is a simple,...

Hey Reader 👋🏻 Something exciting is brewing - and I couldn’t wait to spill the beans. ☕ Visibility Coach & Audience Growth Expert, Kylie Kelly, is launching season 2 of the Inside The Inbox Summit this May… and if email marketing is on your radar (or you’ve been meaning to finally make it work), you definitely want in on this. Join the Waitlist This isn’t your typical summit.No long Zoom calls. No boring panels. No fluff. It’s 4 days of audio-only, bite-sized conversations with 30+ brilliant...